We build websites that make an impact and create a true Internet presence.
How do we do it? Simple, we listen. Then we apply our skills and experience and collaborate with our clients to create a unique and representative website.
As your interactive needs grow and change, we take care of you from start to finish and make sure that you experience a smooth and comfortable transition.
The value of brand identity can exceed the cost of an organization’s physical assets. This is the reason companies spend millions in developing and projection their brand.
What is Brand Identity? It defines how an organization is seen and perceived in the marketplace. This does not always correspond with the way a company wants the market to perceive them.
Memorable, market-specific company names and professional company logos.
Creative, results-driven systems.
Functional yet easy-to-use systems.
From conceptual strategy to comprehensive turn-key solutions, we leverage diverse experiences and proven strategies to deliver results. Multisoft can provide your new or existing company with the following design services. Contact a Multisoft consultant at 239-945-6433 to discuss these services.
Professional Web Design
Professional Voice Talent
Website Design Templates
Identity / Print
Marketing thru Design and Functionality
The Internet has so many approaches to marketing that most websites fail to pass the most basic tests for usefulness and usability.
Designers and content developers tend to build a website around what they like. They fail to identify what their audiences want and need to see. Faulty assumptions and poor decisions may then dictate the result.
Such practices become costly. What may easily follow is inappropriate advertising and irrelevant website content that hurts the brand identity. This causes a rejection of the company’s marketing efforts. The company’s Ideas and opportunities fail because of lack of trust and credibility.
Design principles include research and design assessment relative to marketing principles and strategies. At Multisoft, we research and discuss evolving marketing strategies relevant to our industry, a process which enables us to quickly share new research findings and collaborate on projects.
Let’s return to website design and how to optimize the structure of the site as well as its content. It’s important because things are evolving quickly.
More than 70% of people now access the Internet using a mobile device. It means that your website has to be optimized for mobile (responsive design). But there’s more, attention spans have fallen in reverse proportion to the rapid increase in mobile use.
Your site design must comply with new realities:
The site has to be optimized so that it shows up in search engines in response to a user’s search intent. As previously stated, you must know your target audience and what they need. You then optimize your site content with keywords that are relevant to the information for which people search. But this is not enough.
You must also catch and attract people’s attention, and you have now more than 3-5 seconds to do so. It means your site title and heading has to attract attention or visitors will click away. To appear in search engine listings, your site content must be unique, relevant to a user’s search intent, and comprehensive. Your brand identity, target market, and audience know-how determine what to publish on your site.
Our team focuses on understanding how business processes, organizational structure, and how corporate culture should be shaped using information and communications technologies.
Our future goals include research aimed at better understanding what drives productivity in the area of “information work.” This includes the work of managers, professionals, researchers, and others whose work primarily involves receiving, processing and communicating information.
CLIENT WEBSITE DESIGNS
Would You Like to See Some of Our Client Websites?
Here are some examples of client websites we’ve designed for our customers. Click on the links below to view these designs.
In my 40 plus years as an industry professional, I have dealt with a lot of software development companies. In my opinion, Robert Proctor and his team at Multisoft are the best. They have the industry knowledge, the software framework and the skill sets that every new startup company needs in order to have a successful launch and ongoing support. If you are looking for a software company that can fill your needs, Multisoft is the one! I highly recommend them!
The Sheffield Group is the leading direct sales consulting firm having served nearly 1,000 client companies over the last 30 years. While we have worked with multiple software companies over the years, MultiSoft has demonstrated a level of professionalism for our clients that is exceptional. The company’s customer services are the best we have experienced. While not every MLM software company fits every business model, I highly suggest you give this company special attention as you do your due diligence.
During the last several years, we have come to recognize Multisoft as a superb partner in the area of technology solutions. As a legal advisor to many major direct selling companies, we have applauded their commitment and service to our clients.
MultiSoft’s process of on-boarding of our mutual clients is the smoothest we have experienced in the industry as their MarketPowerPRO single source MLM Software is a “once and done” for all of our clients. We’ve had great success so far and MultiSoft has become PayQuicker’s fastest growing referral partner. With only good things to say about him and MultiSoft, we would highly recommend you look into what MultiSoft can offer your business.
We Create High-Impact PowerPoint Presentations
Do you need to impress your audience but don’t have time to create a killer presentation yourself? Let our Creative Services experts take the load off your shoulders.
We can create high-impact PowerPoint presentation designs that combine easy-to-follow organization, exceptional graphics, readable text, and crowd-pleasing animations!
Our professional PowerPoint designers can help give your audience an unforgettable experience. It will interest and inform them like no other presentation they’ve ever seen before — and you can take the credit!
Let us enhance your current slides or build a new interactive PowerPoint presentation.
- Copywriting and editing.
- Layout and organization.
- The use of our company’s existing templates and styles, or we create a fresh new look.
- Custom Flash logo animations.
- Backgrounds, videos, photos, and 3D graphics.
- Delivery by e-mail or CD-ROM.
Samples of PowerPoints by Multisoft
A Full Range of Custom PowerPoint Presentation Design
- Review and edit the text to improve comprehension.
- Reformat the slides for a more professional look.
- Change the color scheme to achieve strategic objectives.
- Add attractive backgrounds for visual appeal.
- Create custom graphics to support key points.
- Front–end table of contents and navigation.
- Custom photos and movie clips.
- Sophisticated slide builds.
- And more!
Why do I need a company logo?
A professional corporate logo will improve your business.
- It is the starting point of brand awareness and influences how your customers think and feel about your business.
- Quality logos give your business an immediate air of professionalism. Even if your business is new or less established, a customer will often give the benefit of doubt to a company that looks professional.
- Every business competes with others. A unique and professional logo helps customers distinguish your products and services and helps them remember who you are.
- Not only will a professional image help you with your customers, it might also help attract key employees.
LOGO & BRAND IDENTITY
Your Corporate Image And Brand Identity
Effective marketing and communication depend on sound design and brand creation. Design quality is critical for building corporate brand identity and visibility on the Internet.
Design and marketability are the elusive goals to which every business aspires. Companies must synchronize their skill, experience, dedication and technology to maximize the online impact of their creative ideas. The visibility gained give them the marketability and sales readiness they need to compete and thrive.
Multisoft recognizes that brand awareness starts with a professional looking company logo.
We have partnered with a third-party vendor to give our clients access to the most professional logo designers available.
What our customers are saying:
“The design process was energizing! The logo gives life to our product… Our logo has allowed us to market our product. I don’t think our marketing efforts would be where they are without LogoWorks.”
Renee Marble, President
Our goal is to bolster and support every aspect of your communications strategy. As a creative partner that can develop and implement your marketing communications channels, we will give your organization the “Madison Avenue” polish that will effectively promote your image, products, and services. Our system and tools have been developed so that your organization meets its objectives.
Marketing thru Design and Functionality:
The Internet has so many approaches to marketing that most websites fail to pass even the most basic tests for usefulness and usability. Frequently, designers and content developers build a website around what they like, not knowing what the users or audience of their clients want and need to see.
People that design in this manner have a tendency to use false assumptions to rationalize poor decisions. This causes problems such as inappropriate advertisement formats and misdirected content that hurts brand recognition and results in rejection of a company’s ideas and opportunities.
According to experts, faulty assumptions most often can be linked to the lack of market research. How can a design team adequately assist you if they do not understand the market you are targeting? The answer is that a design team cannot be of help until they understand you, your business, its direction and the clientele that your business serves.
Staples of our design efforts are efficient research, design assessment and application of marketing methods. We facilitate direct communication among our staff and researchers on target topics, enabling us to share new research findings and ideas that result in timely feedback on projects.
There are many factors to consider when designing a website. Companies frequently lose sight of how people behave on the Internet. For instance, a web surfer will usually type in two words on average when seeking information via a search engine.
From that search, they will review only the top ten hits or less. If you are not on that short list, you have little chance of being visited by web surfers. Even on websites they do choose to view, they will spend half a minute on pages within the site viewed and approximately two minutes in research time on the site.
If they cannot find what they are seeking on your site within two minutes, you have lost a potential customer. The Web is a fast-paced, rapidly moving environment. If you don’t satisfy people’s information needs immediately, they are going to ignore and leave your site quickly. With regard to the architecture of a site, where information appears on a page is very important in attracting surfers.
They must be able to find information quickly without much thought. In our effort to avoid the pitfalls of bad designs, we have adopted a culture that makes design decisions based on user goals and the creation of processes that improve the customer experience.
Our team is focused on understanding how business processes, organizational structures, and corporate culture can be reshaped using information and communications technologies to measurably increase business performance.
Future goals include research aimed at better understanding the drivers of productivity for “information work”, including the work of managers, professionals, researchers and others whose work primarily involves receiving, processing and communicating information.
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